Writing a Newsletter 1-17-11 Planning Document

Writing a Newsletter:

1. What will be the purpose of the newsletter?

To make us more accountable business builders by showing leadership

To create excitement by telling inspirational stories

To connect with our team, customers, and prospects on a predetermined schedule (every six weeks at first)

To provide education about the MLM business model

To help those building their business learn more about the tools provided to us for our business growth:  SOC TV, Jordan's Calls, Fast Track Guide, Daily 8's, Great Books, etc.

To build our business so that we can become a location for a future Treat 'em Right Workshop.

2. Who is the target audience?

Team - Business Builders

Customers - Small Business, and Retail Customers

Prospects

3. Why would my target audience want to read it?

To Receive Useful Business Building Tips

To Be Inspired by Others

To Share with Others to Build their Networks

4. How will it benefit my audience?

Useful Tips can be applied not only to building a Send Out Cards Business, but to Small Businesses in general.

They will learn the realities of the MLM business model and how that model excels in time of economic recess.  We hope to dispel myths about our industry through education.

Assisting our readers in the value of understanding their passions, writing their goals, and consistently taking steps to achieve their goals, they will learn to be more proactive in creating the life they would prefer.

5. What features will it contain?

Goal Setting, Time Management, Personal Development

Scenario's for Sending Cards, Gifts, and Mail Campaign

Daily 8's Implementation

Statistical Data about SOC (cards and gifts sent, business growth, MLM business comparisons)

Highlight contests available to business builders.

Share Links to Upline News – the Cool Buzz, The Eagles Nest, Etc.

Recommended Reading - Book Reviews

What's New in Our Business (Beta Site, Gifts, Business Building Tools

Testimonials / Success Stories

6. Who will write text?

Rhonda Geneva, Mitzi Taylor, and Paula Switzer will write the text.  We will submit our articles through this blog and allow editing by one another to create the best message that we can provide to our target audience.  If we find inspiring articles written by others that support our industry we will also include them with a byline to the author.

7. Will I use a professional to design the layout?

We will look for available packages on the Internet, but may hire someone who specializes on website design to create a custom format or tweak the design.

We have not decided whether a blog format or an email newsletter (Constant Contact, I-Contact, Mail Chimp), or website will be best solution for our newsletter.  We want our initial option to be no cost or low cost to produce.  We want to make it easy for us to collaborate as a group effort to create an informative and inspiring newsletter.

8. How often will it go out?

Every six weeks - Distributors(with our first issue to go out by the end of February)

As we move up to Manager / Sr. Manager - Monthly

Bi-Weekly – When Paula becomes a Sr. Executive

Weekly – When Mitzi or Rhonda become Sr. Executive

9. How will it be distributed?

Blog Based vs. Newsletter Format?

Subscription Required?  Password Protected

If Distributed through email, we need to make sure that our newsletter is downloadable and printable regardless of what computer or printer is used.

10. How will people sign up for it?

Investigate a method for subscribing through a website form.  I will talk with my web-designer to give me some idea how this works.